Baking helps Irish families spend quality time together
Tesco hosts Great Irish Bake to raise dough for Temple Street
Monday 3rd April
Almost three quarters of Irish Mum’s (72%) use baking as a fun activity to spend quality time with their kids overcoming the stresses of modern life. The majority of parents (82%) blame “busier lives” for not allowing family members to get together more, while two thirds of adults (66%) believe precious family time is more difficult nowadays than it was in the past.
Baking appears to have a nostalgic quality as a leading childhood family bonding activity (63%) with 18-34 year olds and older respondents in agreement that regular baking with your mother/ grandmother formed a special part of their childhood memories, 49% and 65% respectively. This was echoed further in the 55+ women age cohort who revealed that baking with their children was their favoured family-based activity, with the majority of bakers using traditional ‘back to basic’ baking from scratch methods and ingredients to educate their children on the art of baking. Meanwhile only one third (32%) of men take the time to bake with their own children and see it more of a necessity and only bake when they need to for a kids bake sale or school activity (20%).
With this national love of baking in mind Tesco Ireland’s 148 stores are hosting the Great Irish Bake for Temple Street Children’s Hospital on April 7th. This fundraising activity aims to raise €100,000 to support the cost of constructing a new state of the art Ultrasound System and the purchase of new equipment for the Ear, Nose and Throat Department of the hospital.
Temple Street has been Tesco Ireland’s charity partner since October 2014 and to date Tesco has fundraised over €2.3m for the hospital, helping it to buy much needed life-saving equipment.
Christine Heffernan, Corporate Affairs Director at Tesco Ireland, said, “At Tesco we are delighted to be hosting the Great Irish Bake once again for our charity partner Temple Street. It is always a fun filled day in all of our stores, so pop in to pick up a treat and support the little heroes of Temple Street at the same time.”
Each year Temple Street Children’s University Hospital treats over 145,000 children from across the country and operates the busiest A&E department in Europe. For thousands of children, Temple Street is the only hospital in Ireland they can be treated in. Through the charity partner programme, Tesco colleagues and customers can help little people from all over Ireland get better and be real life heroes to children attending the hospital.