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Connacht confirmed as Ireland’s tea connoisseurs

Tesco hosts Communi-Tea Party on 17th of September to mark donating nearly €2million to over 5,000 good causes

12 September 2016: To celebrate donating nearly €2 million to over 5,000 good causes through the Tesco Community Fund, Tesco’s 148 stores nationwide will be hosting Communi-Tea parties on Saturday 17th September. As suspected tea drinking continues to be a national pastime as over seven out of ten (71%) of Irish people drink tea. Tesco Community Fund research shows Connacht residents drink the most tea per population head with almost one third (32%) guzzling up to five cups per day. In comparison Dubliners consume less tea than the national majority only getting through 1-3 cups a day.

To mark the significant milestone of nearly €2 million donations through the Tesco Community Fund, all good causes that have benefited from the fund to date; from schools and sports clubs to animal shelters and more; along with anyone interested in getting involved in the fund are invited to pop along to their local Tesco store for a cuppa and to highlight their good cause with Tesco customers.

With nearly €2 million donated to charities and organisations through the Tesco Community Fund, now is the time for customers to come in store and see how they can vote to decide how funds from their local store are donated. Customers will also have an opportunity to speak to past participants to find out more about their work, with 93% of us stating that we want to know how donations to charities are spent; the Communi-Tea Day provides the perfect opportunity!

Christine Heffernan, Director of Corporate Affairs, Tesco Ireland said: “We are extremely proud of the positive impact the Community Fund has had to date. Our customers are the driving force behind the initiative, deciding who in their community deserves a little help, and that’s why it works. Our research tells us that over half of Irish people prefer to help local charities and 93% of Irish consumers like to know how their charitable donations have been used. So the Communi-Tea party is a great opportunity for good causes to explain to our customers over a cuppa how they are making a big difference voting in store with their blue tokens. We encourage everyone to keep this going and nominate a cause that could do with a little boost or that simply deserves some recognition for the great service it provides to the local area.”   

Tesco is now making it easier for customers to support a cause that matters to them, with the launch of a new online nominations process for the Community Fund. Online nominations will go live from 17th September, more information can be found at: www.tesco.ie/communityfund. Customers can now nominate either in their local store or online and every 8 weeks, up to €1,000 will be shared between three local causes.

The Tesco Communi-Tea party will be taking place in Tesco stores nationwide on Saturday, 17th September between 12-4pm.

ENDS

Research conducted by iReach in September 2016.

Tea drinking stats by province:

Dublin:

Tea drinkers: 65%

Non-tea drinkers: 35%

Rest of Leinster:

Tea drinkers: 73%

Non-tea drinkers: 27%

Munster:

Tea drinkers: 73%

Non-tea drinkers: 27%

Connacht:

Tea drinkers: 82%

Non-tea drinkers: 18%

Ulster:

Tea drinkers: 78%

Non-tea drinkers: 22%