Tesco Ireland launches Cedric teddy bear in aid of Temple Street
Tesco Ireland aiming to reach over €4 million raised in 4 years for the little heroes of Temple Street
Tesco Ireland is proud to announce that due to popular demand Cedric teddy bears will be available in Tesco stores nationwide from Saturday 1st of December for €5 in aid of Temple Street Children’s University Hospital.
Inspired by a true story, the tale of Cedric being lost in a Tesco store and becoming a Service Superstar, has captured the hearts and minds of the nation, with customers and colleagues seeking a Cedric of their own. The good news is that Tesco customers and colleagues can now get their very own Cedric from Saturday 1st December, while stocks last. Each Cedric purchased will help Tesco reach their target of raising €4million in 4 years for the children’s hospital.
Cedric was brought to life with the help of five-year-old Temple Street patient Lewis Evans from Co. Donegal, who participated in a Tesco colouring competition during a visit to the hospital and won the honour of naming this very special bear. To celebrate the launch of the Cedric teddy bears, a special team of Tesco elves made a surprise visit to Temple Street this week to make sure that every little Temple Street hero was given their very own Cedric teddy bear. You can see a video of the reactions of the little heroes of Temple Street here: https://youtu.be/3v9gNEQYZUw
Speaking on behalf of Tesco Ireland, Marketing Director, Ruairí Twomey said “At Tesco, we receive thousands of amazing comments from customers about the everyday little helps and great service they receive from our colleagues. It was one of these fantastic stories about a colleague who went above and beyond to ensure a teddy bear was returned home safely that inspired our latest TV advert and the creation of Cedric. We are so proud to have raised €3.9 million and counting for our Charity Partner, Temple Street. We hope that our national Cedric fundraiser will help us achieve €4million raised in 4 years, which is a fantastic achievement for everyone involved.”
This weekend, Tesco stores across the country will be hosting Festive Fun Days over the weekend of Saturday 1st and Sunday 2nd December, selling Cedric teddy bears, hosting cake sales, offering face painting and much more all in aid of Temple Street.
Speaking on behalf of Temple Street Foundation, Chief Executive, Denise Fitzgerald, added: “The festive season has now well and truly arrived at the hospital thanks to the team of Tesco elves who delivered the wonderful Cedric this week. Our partnership with Tesco continues to have a transformative impact on sick children and their families every minute of every day. Thank you so much to Tesco staff and customers for their on-going support of our hospital and to those who are pulling out all the stops this weekend to celebrate Cedric. It couldn’t be easier to get involved this festive season and help Temple Street by supporting by picking up a Cedric teddy bear in a Tesco store this weekend.”
Since 2014, with the support of its colleagues and customers Tesco Ireland has raised €3.9 million for Temple Street. By selling Cedric in stores and hosting these Festive Fun Days, Tesco is aiming to reach over €4 million raised in 4 years for the little heroes of Temple Street.
Each year Temple Street Children’s University Hospital treats over 145,000 children from across the country and operates the busiest A&E department in Europe. For thousands of children, Temple Street is the only hospital in Ireland in which they can be treated. Through the charity partner programme, Tesco colleagues and customers can help little people from all over Ireland get better and be real life heroes to children attending the hospital.