54% of parents start term with a new school year resolution

Making healthier school lunches tops the list as the number one resolution

A new school year is a lot like a new calendar year for parents presenting an opportunity to take stock and adopt some new good habits.  Tesco has looked into some of these new school year resolutions and back to school stresses with a recent nationwide survey.

The survey results revealed that over half of parents (54%) start the academic year with a new school year resolution. Making healthier lunches for their children topped the list (18%), followed by making more weekend time for my family (14%) as the second most common resolution. Other resolutions included; helping out more with homework (10%) and making better use of child free time to myself (5%). To suit the number one back to school resolution, Tesco has a range of stylish back to school lunchboxes, bottles and bags in stores starting from €1.50 in addition to a number of special offers on back to school essentials. A list of some of the lunchbox offers is included in the appendix.

Starting the school year off by preparing healthy home cooked meals is also important for parents with 33% of parents surveyed admitting to bribing their children to eat vegetables and broccoli (20%) and carrots (19%) topping the list of the most popular vegetables that parents are likely to bribe their children to eat.  Helping with back to school dinner costs, Tesco will be offering ‘dinner for under €5’ offers and to fuel young minds for the day ahead, a number of popular breakfast cereals and oats will be available on special offer from August 19th to September 1st including Kelloggs Cornflakes, Kelloggs Rice Krispies and Ready Brek.

Back to school can be a stressful time of year for parents with 58% admitting that back to school costs are the main factor contributing to stress at this time of year. The morning rush stresses out 30% of parents, while excessive homework requirements cause stress to 22% of parents and 9% listed falling out with another parent over school yard politics as a cause of back-to-school stress.

To help ease the stress of back to school costs, Tesco has teamed up with Ireland’s largest school book shop,, to offer all Tesco Clubcard members the opportunity to earn Clubcard points with every €1 they spend on  Clubcard points can then be redeemed against groceries both in store and online, or in Tesco petrol stations.


For further information or images please contact:

Amanda Farrell, Consumer PR Manager, Tesco Ireland