Bombay Pantry spice up 20 Tesco stores with Taste Bud programme
Wicklow-based Bombay Pantry Indian meals now available in 20 Tesco stores
Wicklow-based Bombay Pantry creates award winning Indian food, handmade from scratch using traditional methods by a team of highly trained Indian chefs. Bombay Pantry won three stars at the 2014 Great Taste Awards for their Bombay Chicken Curry, Butter Chicken Masala and Butter Masala sauce. Based in Kilcoole, Bombay Pantry operates seven takeaway restaurants in the Dublin region and now supplies ready meals to 20 Tesco stores in Dublin and Wicklow as a result of the company’s participation in the Tesco Taste Bud programme in partnership with Bord Bia.
Emma Sheehan from Bombay Pantry said “At Bombay Pantry, we are thrilled to be working with Tesco on the Taste Bud programme and to bring our range of authentic, natural Indian meals to Tesco shoppers. We believe that the range is a great fit for Tesco’s convenience customers that look for meal solutions offering them great taste and consistency of quality. Testament to the quality of our multi-award winning range, is the recognition from the Guild of Food winning Great Taste stars for the past four years. We look forward to potentially increasing the team here in Kilcoole over the course of the year, a great boost for the company and the local community.”
Tesco Ireland buyer Liliana Caruto added “We’re hoping Bombay Pantry’s delicious meals tempt shoppers tastebuds in Dublin and Wicklow. The restaurant quality range will launch first in 20 stores with a plan to increase into more stores for winter. Their delicious range of ready meals contain no MSG, no preservatives and 99% of their meals are gluten free.”
The Bombay Pantry products stocked in stores include;
- Bombay Pantry Chicken Tikka Masala & Pulao Rice 450g: €4.50
- Bombay Pantry Chicken Jalfrezi & Pulao Rice 450g: €4.50
- Bombay Pantry Chicken Korma 330g: €4.79
- Bombay Pantry Butter Tikka Masala 330g: €4.65
- Bombay Pantry Chicken Curry 330g: €4.79
- Bombay Pantry Pilau rice 250g: €1.49
Bombay Pantry is one of the twenty Irish food and drink companies that have joined the fourth annual Tesco Taste Bud programme which is run in partnership with Bord Bia and helps Irish companies to secure, grow and maintain a listing with Tesco at home in Ireland and in Tesco markets overseas. To date, 50 Irish companies have completed the highly successful development programme, recording over €30 million worth of sales to Tesco stores, with nearly a quarter of this revenue generated in the UK, highlighting the export opportunities realised through the programme.
For further press information please contact:
Amanda Farrell, Consumer PR Manager, Tesco Ireland