Louise Duffy launches Tesco’s ‘Magical Reindeer Food Fundraiser’ in aid of Temple Street and reveals top Christmas traditions

Monday, 30th November 2015: Radio DJ Louise Duffy was in Temple Street today to launch Tesco’s inaugural ‘Magical Reindeer Food Fundraiser’ in aid of the children’s hospital, which will be taking place in all stores nationwide this Saturday 5th & Sunday 6th December. 

Aiming to raise €100,000 to help buy life-saving *medical equipment for Temple Street, Tesco stores will be selling pouches of reindeer food for just €2. Helped by little heroes Jacob Byrne (2) and Luca Keogh (4), Louise is calling on people everywhere to get behind the family tradition and buy some reindeer food to sprinkle on the lawn on Christmas eve to help guide Santa’s reindeer to their home.

Commenting on the initiative Louise Duffy said: “I’m so excited to be able to support this campaign, which will not only raise funds for medical equipment to help children like Jacob and Luca, but which will also have families all over the country sharing a magic moment on Christmas Eve.”

She continued: “We all have our family Christmas traditions; ours is making Christmas pizzas topped with brie, turkey and cranberry, but no sprouts! A little unusual but the best snack for when we’re watching movies. So, whatever weird and wonderful traditions you may have, add this one little festive tradition to your Christmas, pop some reindeer food into your trolley this weekend, and collectively we can make a big difference to Temple Street.”

Christmas Traditions Revealed

To support the launch, Tesco has also taken a deeper look at the different traditions that make Christmas the most wonderful time of the year.

A survey of over 1,000 families revealed that 75% leave milk and cookies out on Christmas Eve; 72% never forget to leave carrots out for Rudolf; a considerate 10% pen a ‘thank you’ letter to the man in red while 14% make sure that Santa has a pint of Guinness waiting for him each year. When asked how Santa enters their home, 71% confirmed he arrives down the chimney, while 21% insist he ‘magic’s his way’ each year. 4% of the more logical respondents believe he simply comes through the front door.

More surprisingly the survey showed that Ireland’s homes are trading in the traditional spruce for its faux friend, with a staggering 72% choosing an artificial tree over the dedicated 24% that always buy a real one.  

Whatever the approach to getting prepped for Santa this year, Temple Street and Tesco are calling on shoppers countrywide to add one more tradition to their list, and buy a bag of reindeer food to support this fantastic cause.

Emma Barrett, Temple Street Foundation said: “We are so excited for the upcoming magical reindeer food initiative. It's a fantastic idea, which we are sure will capture the imaginations of the public this festive season and will hopefully result in a very sparkly Ireland on Christmas Eve. Please pop down to your local Tesco store on 5th or 6th December and join in the merriment, every €2 really does go such a long way toward helping our little heroes!"

Christine Heffernan, Corporate Affairs Director Tesco Ireland said: “Our purpose for the event is simple, Temple Street need this vital medical equipment to be able to continue the incredible work they do for children all over Ireland, so we wanted to come up with a way for our shoppers and colleagues to support the hospitals fundraising needs, but also bring families together for some festive fun on Christmas Eve. “


“Sprinkle on the lawn tonight, magic will make it sparkle bright,

As Santa’s reindeer fly and roam, this will guide them to your home”


The Magical Reindeer Food Fundraiser will be taking place in all 149 Tesco this Saturday 5th and Sunday 6th December from 11am – 6pm.


For further information, please contact:

Jenny Hayes, PR Manager Tesco Ireland