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Milk chocolate digestives top Irish biscuit sales

To dunk or not to dunk? 

Thursday, 18th September 2014: Tesco Ireland has delved into biscuit sales over the past 20 weeks to see what biscuits are lining tins across Ireland. As the second biggest tea drinkers in the world, consuming approximately 726 standard cups of tea per person every year, the question to dunk biscuits in tea can divide households. Milk chocolate digestives came out on top in all provinces with chocolate chip cookies trailing behind in second place. Battling it out for third position were plain digestives and Oreo vanilla with Oreo winning out due to a strong performance in the Dublin area.

The top 5 biscuits in Ireland according to sales over the past 20 weeks in Tesco stores:

  1. Milk chocolate digestives – A chocolatey version of the traditional digestive biscuit with one side of the biscuit coated in a layer of milk chocolate.
  2. Chocolate chip cookies – Crunchy cookies with chocolate chips that are a popular accompaniment to a glass of ice cold milk in the U.S
  3. Oreo vanilla – A chocolate sandwich biscuit filled with a smooth creamy vanilla flavour centre
  4. McVities plain digestives – Named after their popularity as a digestion aid after a big meal, these versatile biscuits are frequently used as an accompaniment to cheese or a cheesecake base.
  5. Rich Tea – a sweet biscuit with a unique texture that is often referred to as the quintessential tea dunking biscuit. Popular with the British royal family, Prince William’s groom’s cake at his wedding reception in 2011 was reportedly made from 1,700 McVitie’s Rich Tea biscuits and 17kg of chocolate.

Honourable mentions go to Bourbon Creams, Ginger Nuts and Classic Custard Creams. Bourbon Creams just missed out on the top five coming in at six. Ginger nuts proved popular outside of Dublin, making the top 10 in all provinces except for Dublin. While the Classic Custard Creams sneaked in at number 10 without making the shortlist in Munster. Dating back to 1908, these biscuits contain a layer of vanilla fondant sandwiched between two biscuits.  

Commenting about the results Aisling Pearce, Tesco Ireland said “Biscuits and tea are a marriage made in heaven and with the wide range available it’s interesting to see the traditional flavours topping the poll for Irish shoppers. Milk chocolate digestives took the biscuit with nearly 9 million milk chocolate covered digestives sold over the past five weeks.”

Tesco Ireland stocks 400 varieties of biscuits across its 146 stores with a large number also available on Tesco.ie.

ENDS

For further press information please contact:

Amanda Farrell, Consumer PR Manager, Tesco Ireland T: 086 390 23 14 / amanda.farrell@tesco.ie