Roses just edge out Quality Street in festive confectionery sales

Tuesday, 9th December 2014: Every household has a favourite confectionery treat to share at this time of year so Tesco Ireland has looked under the lid of the top selling tubs in the run up to Christmas and surprisingly just 0.20% separated the top two sellers from September to November. The Cadbury Roses 753g tub just edged out the Quality Street 780g tub with 29.3% and 29.1% of chocolate confectionery tub sales respectively from the start of September to the end of November.  The Celebrations 750g tub came in third with 20.6% followed by the Cadbury Heroes 760g tub at 15%.

The top 4 chocolate tubs according to sales from September 1st to November 30th in Tesco Ireland stores:

  1. Cadbury Roses tub 753g – This festive favourite was first introduced in 1938 and is known for its assortment of brightly wrapped individual Cadbury chocolates in distinctive blue packing.

  1. Quality Street tub 780g – Perfect for sharing, Quality Street has been around since 1936. Everyone has their favourite Quality Street wrapped in its distinctive jewel coloured wrappers.

  1. Celebrations tub 750g – Launched in 1997, Celebrations brings together a selection of well known Mars brands in miniature format including Galaxy, Bounty, Malteasers, Snickers, Mars and Milky Way.

  1. Cadbury Heroes tub 760g – Launched in 1999, Heroes includes a mix of miniature favourites including Dairy Milk, Dairy Milk Caramel, Éclair, Fudge, Creme Egg Twisted,Twirl and Toblerone.

Commenting on the results, Tesco Ireland’s confectionery buyer Fiona Whelan said “There are still two and a half weeks to Christmas so the showdown between Roses or Quality Street as Ireland’s festive favourite is still to play for but after the first few weeks of festive chocolate sales Roses is just in the lead by 0.20%.”

Whatever festive confectionery makes your kind of Christmas, Tesco has a wide range of value options in stores this month including the Cadbury Roses 753g tub, Quality Street 780g tub, Celebrations 750g tub and the Cadbury Heroes 760g tub which are all on sale for €5.95 until December 25th at Tesco.      /        /              #YourKindofChristmas



For further press information please contact:

Amanda Farrell, Consumer PR Manager, Tesco Ireland 

*Prices correct as of Tuesday, 9th December 2014