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Sponge increasingly more popular than fruit Christmas pudding

Tesco adds to alternative Christmas pudding & gluten free ranges

Thursday, 4th December 2014: Tis the season of indulgence and Tesco has launched a range of Christmas treats including a tempting festive gluten free range. Increasing numbers of shoppers are shunning the traditional fruit Christmas pudding in favour of sponge alternatives such as those with chocolate or caramel fillings among other flavours.

Over the last decade, the number of Christmas pudding variations has increased every year to reflect different dietary requirements from vegetarian, gluten free, nut free and other preferences. This year, to cater for customer’s changing taste buds, Tesco will have eight Christmas pudding alternatives on sale in addition to four of the traditional variety which are available in an array of sizes from 227g up to 908g.

The traditional range of Christmas puddings includes a variety of sizes from catering for one to large families. The Tesco finest* Christmas puddings have been matured for six months for a rich, deep flavour and sweet moist crumb. The range of alternative Christmas puddings includes a salted caramel bombe, a buttery sponge dessert drizzled with a salted caramel sauce and a delicious melting middle with chewy pieces of salted caramel.

Tesco will also be stocking a dedicated gluten free range of festive treats.  Stocked in the dedicated ‘Free From’ aisle, shoppers can find an increased gluten free range including a selection of festive treats from The Foods of Athenry:

·         The Foods of Athenry Gluten free mince pies: €4.99

·         The Foods of Athenry Gluten free Christmas pudding 400g: €9.95

·         The Foods of Athenry Gluten free Christmas cake: €9.95

·         The Foods of Athenry Gluten free mince meat: €4.99

Tesco has this week brought the price of hundreds of household staples down to offer customers the best value, range and quality this Christmas. Price drops have also been introduced on key seasonal products that matter most to customers at Christmas such as ham and mince pies. All products carry a quality guarantee return policy if customers are not happy with their purchase.

ENDS

For further press information please contact:

Amanda Farrell, Consumer PR Manager, Tesco Ireland 

 

*Prices correct as of Thursday, 4th December 2014

Note to editors:

The range of Christmas pudding sponges at Tesco this year includes:

  • Tesco Syrup Sponge 300g: €2.99
  • Tesco Chocolate Sponge 300g: €2.99
  • Tesco Raspberry Sponge 300g: €2.99
  • Tesco finest* Triple Chocolate Pudding 300g: €4.29
  • Tesco finest* Chocolate Bombe 227g: €3.99
  • Tesco finest* Salted Caramel Bombe 227g: €3.99
  • Tesco finest* Victoria Sponge 200g: €4.29
  • Tesco finest* Panettone Sponge 227g: €3.99

The Christmas pudding range at Tesco this year includes:

  • Tesco finest* Christmas Pudding
  • 908g: €10.99
  • 454g: €6.50
  • 227g: €4.50
  • Tesco Christmas pudding
  • 908g: €7.79
  • 454g: €3.99
  • Tesco Traditional Christmas pudding 100g: €1.49
  • Tesco Everyday Value Christmas Pudding 454g: €1.49

The festive gluten free range at Tesco includes:

  • The Foods of Athenry Gluten free mince pies: €4.99
  • The Foods of Athenry Gluten free Christmas pudding 400g: €9.95
  • The Foods of Athenry Gluten free Christmas cake: €9.95
  • The Foods of Athenry Gluten free mince meat: €4.99