Tesco donates over 150,000 meals to local charities across Ireland since launch of pioneering FoodCloud partnership
Over 129 charities and communities groups registered and actively benefitting from the partnership on a daily basis
Monday, 15th September, 2014: Tesco has donated the equivalent of 150,000 meals or 70 tonnes of food to local charities across Ireland since the launch of its new partnership with FoodCloud, it has been announced today. The ground-breaking initiative sees all surplus food from Tesco’s 146 stores redistributed to charities and community groups through the use of FoodCloud’s innovative App.
The milestone comes as the FoodCloud partnership reaches the quarter way mark in its national roll out to all Tesco stores in Ireland. Since its launch, over 129 charities and community groups from across the country have registered at foodcloud.ie and are benefitting from the service on a daily basis, with this number continuing to grow.
Maria Jackson, Business Development and Operations Manager at KARE Social Services said: “KARE’s partnership with Foodcloud and Tesco has allowed us to reduce costs and introduce more variety to our meal. Those receiving a meal have the added benefit of a surprise element due to the added variety of healthy food produce whose cost would normally be prohibitive. As a not for profit organisation KARE has always been conscious of the need to reduce waste and maximise its resources. The initiative with Foodcloud and their partnership with Tesco has allowed KARE to work effectively with the business sector and share our same values of helping vulnerable people, reducing waste, reducing costs and enhancing the Meals on Wheels service. It evokes the true spirit of Meitheal!”
Christine Heffernan, Corporate Affairs Director Tesco Ireland said: “We are thrilled with the successes we have seen so far through our partnership with FoodCloud. 150,000 meals is a significant milestone, but more importantly, is a representation of the people within our community who are benefitting from this perfectly good food which would otherwise go to waste. It is incredibly rewarding to see the impact it is already having on the partner charities across the country, and even better knowing the scope we have to help many more.”
Iseult Ward, Co-Founder of FoodCloud said: “We are delighted to see Tesco stores across the country donating their food on a daily basis to local community groups through FoodCloud. Tesco have taken a leadership position on donating food and this is a great step forward for the retail sector in Ireland. The scale of our partnership with Tesco has enabled us to launch FoodCloud in 11 counties over the last 2 months. In Ireland, we waste 1 million tonnes of food annually and this partnership with Tesco is bringing us closer to our vision for an Ireland where no good food goes to waste. We are urging charities across the country to register on foodcloud.ie so that we can offer this service as a source of support to those who are doing great work in their communities.”
The brainchild of social entrepreneurs Iseult Ward and Aoibheann O’Brien, FoodCloud is a simple yet innovative solution to food waste, and both FoodCloud and Tesco are calling on charities and community groups from across the country that could benefit from receiving surplus fresh food to register on www.foodcloud.ie.
For further information, interviews or images please contact:
Jenny Hayes, PR Manager, Tesco Ireland T: 01 215 2217/0876199255 E: email@example.com
Background notes to editors
How FoodCloud works
The FoodCloud system is a simple but innovative solution. Using the FoodCloud App, Tesco uploads details of their surplus food every day at a particular time and specifies a time for collection. A text message is then sent out to all the FoodCloud partner charities in the community to notify them of the offer. When a charity accepts the donation, they collect it from the relevant Tesco store within the time period specified. Interested charities can register their details on www.foodcloud.ie.
Tesco Pilot Programme
Tesco teamed up with foodcloud in October 2013. The FoodCloud social entrepreneurs Iseult Ward and Aoibheann O’Brien approached Tesco Ireland which has a clearly stated commitment to using its scale for good to reduce food waste. The partnership between Tesco and foodcloud was piloted in 18 Tesco stores donating surplus food to 38 charities including: Don Bosco Teenage Care, Inner City Helping Homeless, Balbriggan Meals on Wheels, Drogheda Homeless Aid and more. In 4 months, over 50,000 meals or 23 tonnes of food was donated.
Established in Trinity College Dublin, in 2012, foodcloud is a community-based social enterprise that brings food businesses and charities together with an easy-to -use and reliable technology platform, matching those with too much food with those who have too little. FoodCloud holds a Social Entrepreneurs Ireland Minnovation Award, has graduated from TCD’s Launchbox, NDRC’s start-up accelerator programme, Launchpad and are recent winners of the Arthur Guinness Projects and Entrepreneurs of the Year at the Green Awards. Supporters include the Environmental Protection Agency, Neon SMS, AL Goodbody and Tesco Ireland. To find out more see www.foodcloud.ie.
About Iseult Ward and Aoibheann O’Brien
Iseult and Aoibheann met at University in Dublin in 2012 and connected over a shared passion for food. They became increasingly aware of the scale and consequences of the problem of food waste globally and saw an opportunity to take action in Ireland. They were aware that within their own communities, food businesses were throwing away good food, while charities just around the corner were struggling to provide food for those who needed it most.
They started trying to address this by matching businesses with nearby charities through phone calls and meetings. They quickly realised that to be successful, the process would need to be more efficient. Through the application of a mobile technology, they created a solution for Ireland, and FoodCloud was born!
Tesco in the Community
Tesco is Ireland’s largest retailer with 146 stores and 15,000 employees across the country. Tesco is the largest single purchaser of Irish food and drink in the world and is committed to fresh, locally sourced produce and works with over 400 Irish suppliers. Reducing and redistributing food surplus is a key part of Tesco’s community agenda.