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Tesco to deck the aisles with festive poinsettias & plants in aid of Temple Street

From today, Tesco will be stocking a festive range of plants from Swords based grower Uniplumo. Along with a larger than ever order of Irish poinsettias, festive floral baskets and luxury Irish wreaths, Uniplumo will be supplying a special limited edition Kalanchoe Tisento plant from this weekend at a cost of €3.99 with €0.50 from each purchase going directly to Temple Street Children’s Hospital.  Increased plant trade this year in Tesco stores has resulted in a 20% increase in orders from Uniplumo and marks the seventeenth year that the grower has supplied plants to Tesco stores.

Kalanchoe blossfeldiana, more commonly known as “Flaming Katy” or “Christmas Kalanchoe” is native to the island of Madagascar, where it grows in the relatively cool plateaus of the Tsarantanana Mountains. With waxy foliage with a succulent appearance, Kalanchoe blossfeldiana is grown as a flowering pot plant and is one of Tesco’s most popular indoor house plants.

Commenting about the announcement, Tom Summerville, General Manager Uniplumo said “Our relationship with Tesco has strengthened  over the past 17 years with increased orders this year particularly for our festive range of Bord Bia quality assured Irish grown poinsettias, luxury wreaths and floral gifts . Our business has grown over the course of this relationship and this year we invested over €500,000 in a new 4,300m2 glass house   to accommodate increased orders from Tesco. This is my favourite time of the year seeing the acres  of hand grown  poinsettias in our glass houses ready to be shipped off to homes across Ireland.”

Tesco Ireland plant buyer Joe Casey added “Poinsettias make a perfect gift for Christmas house visits, they are said to symbolise good cheer and to bring wishes of goodwill and celebration. This year we will be stocking Irish grown poinsettias in our 147 stores across Ireland and we hope that poinsettia fans also pick up a limited edition Christmas Kalanchoe to raise funds for our charity partner Temple Street to help them to continue to deliver vital services to seriously ill children.”

Known to many as the quintessential Christmas plant with its scarlet, star-shaped leaves, the poinsettia is native to Central America and takes its name from Joel Roberts Poinsett, the first American Ambassador to Mexico in 1825. A keen gardener, Poinsett shipped some of the Mexican plants back to South Carolina where he started to grow them in the U.S. 

Poinsettias are long lasting plants that retain their blooms long after most households put away the Christmas decorations with some plants known to last well into the new year.  They are best kept away from drafts and heat sources such as window sills, radiators and fireplaces.  For best results, water them thoroughly then let the soil dry between watering.

Irish poinsettias are available now in Tesco’s 147 stores across Ireland with prices ranging from €2.99 up to €9.99*. The limited edition Kalanchoe Tisento plants in aid of Temple Street will be available from this weekend at a cost of €3.99* with €0.50 from each purchase going directly to Temple Street children’s hospital. The full range of festive floral baskets and luxury Irish wreaths will be available in Tesco stores from the start of December.

Facebook.com/TescoIreland      /              twitter.com/TescoIRL    /              #YourKindofChristmas

 

ENDS

For further press information please contact:

Amanda Farrell, Consumer PR Manager, Tesco Ireland